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5 min read

Giorgi Jashiashvili 🇩🇪


''Stay true to your vision, but be flexible in your approach"  



Giorgi is the Founder of LOYI - A Cutting-Edge Gamified Loyalty Platform That Transforms Passive Customer Interactions Into Dynamic, Engaging Experiences. He has taken the challenge to answer our 20 Truth Questions, For us to gain some insight, And learn the Truth about the person behind the venture.



My News:

Loyi secures a 425,000€ pre-seed round led by Early Bird Capital Ventures, And secures a pilot to offer it's solution to Volksbank & Raiffeisenbank.



My TRUTH Story:

1. INTRODUCE YOURSELF IN THE THIRD PERSON TO A CROWD OF 10,000+ PEOPLE?

Ladies and Gentlemen, meet Giorgi Jashiashvili from Berlin, Germany. He's a visionary entrepreneur who’s not just dreaming about the future, but actively shaping it through his innovative ventures in Gen Z engagement and gamified loyalty.


2. WHAT IS YOUR DEFINITION OF A TRUTH FOUNDER?

A Truth Founder is someone who doesn’t just build businesses but crafts legacies.


They operate with unwavering integrity, boundless curiosity, and a relentless drive to create value that resonates deeply with their audience.


3. WHAT EVENT OR EVENTS HAPPENED TO YOU THAT INSPIRED YOU TO BECOME A FOUNDER?

The spark was ignited when I realized the disconnect between brands and the new generation.


Witnessing the rapid evolution of digital interaction and community building, I felt a compelling urge to bridge this gap with innovative solutions.


4. WHAT IS YOUR MORNING ROUTINE & RITUAL? My mornings start with a shot of espresso strong enough to wake the neighbors, followed by a brisk jog through Berlin’s scenic parks or a streching session. Then, getting ready and hitting the office.


5. WHAT MANTRA,QUOTE,LINE OR PHRASE DO YOU SAY OFTEN TO INSPIRE AND MOTIVATE YOURSELF? The best way to predict the future is to invent it.’ This mantra keeps me focused on the endless possibilities we can create through innovation and determination.


6. WHY DO YOU THINK PEOPLE SHOULD CARE ABOUT YOUR VENTURE? Because we’re not just creating a product; we’re crafting experiences that redefine brand loyalty for a generation that craves authenticity, engagement, and value.


7. WHY DO YOU THINK YOU ARE THE ONE TO MAKE YOUR VENTURE A SUCCESS?

I combine a deep understanding of Gen Z dynamics with a passion for innovation and a proven track record in digital marketing. This unique blend equips me to drive our vision to reality.


8. WHAT DOES SUCCESS LOOK LIKE FOR YOUR VENTURE? ( START WITH: IMAGINE A WORLD... WHAT IF... WE WILL BE... )

IMAGINE A WORLD where every interaction with a brand feels like a thrilling game, not a transaction.


WHAT IF we could transform passive consumers into active brand advocates?


WE WILL BE the pioneers of this exciting new frontier in customer engagement.


9. ANSWER THESE AS MANY TIMES AS YOU LIKE - I BELIEVE... I DON'T BELIEVE... I Believe in the power of community.


I Don't Believe in the status quo.


I Believe in the potential of every individual to make a difference.


I Don't Believe in giving up.


10. WHAT'S ONE DECISION YOU MADE AS A FOUNDER THAT COMPLETELY CHANGED THE COURSE OF YOUR JOURNEY? Deciding to pivot from a marketplace to the platform was a game-changer.


It aligned perfectly with the interests of our clients and set us apart from competitors.


11. WHAT DO YOU REGARD AS YOUR GREATEST SUCCESS PERSONALLY & AS A FOUNDER? Personally, my greatest success is building a life that blends my professional passions with personal fulfillment.


As a Founder, my greatest success is seeing Loyi transform from an idea into a thriving platform that’s changing the landscape of customer engagement.


12. WHAT DO YOU LIKE MOST ABOUT YOURSELF AND WHY? I love my ability to remain curious and adaptable.


In the fast-paced world of technology, these traits allow me to stay innovative and open to new possibilities.


13. WHAT'S ONE THING YOU CAN IMPROVE ABOUT YOURSELF, AND WHY DO YOU THINK YOU HAVE NOT DONE IT BY NOW?

I could improve my work-life balance.


The excitement of building Loyi often blurs the lines between work and personal time, and finding that equilibrium is a continuous journey.


14. WHAT'S THE BEST PIECE OF ADVICE YOU'VE EVER RECEIVED OR GIVEN, OR BOTH?

The best advice I received: "Stay true to your vision, but be flexible in your approach."


The best advice I’ve given: "Embrace failure as a step towards success.''


15. ON A SCALE FROM 1 TO 10 - 10 BEING THE BEST. HOW WELL DO YOU THINK YOU AND YOUR TRUTH STORY IS CLEARLY UNDERSTOOD BY YOUR COMMUNITY? ( WHY NOT 10? ) I’d say an 8.


While our core community understands our mission, there’s always room to better communicate our evolving story and the impact we aim to create.


16. WHO DO YOU MOST ADMIRE AND WHY? I most admire Elon Musk for his audacity to dream big and the relentless pursuit of his vision.


His ability to push boundaries and innovate continuously is truly inspiring.


17. DESCRIBE YOUR VENTURE - ELEVATOR PITCH STYLE?

Loyi is a cutting-edge gamified loyalty platform that transforms passive customer interactions into dynamic, engaging experiences. By blending the thrill of gaming with loyalty principles, we create memorable connections between brands and Gen Z consumers.


18. WHAT IS YOUR CURRENT MISSION STATEMENT OR MESSAGE + MARKET FIT FOR YOUR VENTURE?

Our mission is to revolutionize customer engagement by creating immersive loyalty experiences that resonate with Gen Z.


We fit perfectly in the market by addressing the unique needs of a generation that values community, digital interaction, and sustainability.


19. WHAT DO YOU LIKE TO DO TO UNWIND AFTER A LONG WORK DAY?

Enjoy a quiet evening with a good book or catching up on the latest tech innovations.


Occasionally, I indulge in a bit of mixing music to relax and recharge.


20. WHAT WAS THE LAST THING YOU TREATED YOURSELF TO AND WHAT DID YOU CELEBRATE? Winning the second largest German Bank as our strategic partner and investor.


I celebrated it with my team when we went out in Berlin.


BONUS QUESTION: WHAT WOULD YOU LIKE TO SAY TO ALL THE PEOPLE THAT ARE SUPPORTING YOU ON YOUR AMBITIOUS JOURNEY? 

Thank you for believing in our vision and being apart of this exciting journey.


Your support fuels our passion and drives us to innovate and create meaningful impacts every day.



Become Our Next Truth Founder Today: - FREE To Submit & Be Published

 

Audience and Reach:

 

  • Reach: 17,000+ Subscribers & growing.

  • Co-Found Events: 250 - 300 People.

  • Audience: Entrepreneurs, Creators, Early Adopters.

  • Job Titles: Founder, CEO, and Business Owner.

  • Average e-mail open rate: 55%

 

GREAT NEWS: You Don't Have To Do It Alone. - This Is Your invitation for us to answer your Truth Questions Together.

 

Request Your Invitation: HERE






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